Atlante launches myAtlante Tribe: the loyalty program that rewards EV drivers

Milan, 15 May 2025 – Atlante, leading player in fast and ultra-fast charging network across Southern Europe and a member of the Spark Alliance, unveils its new loyalty program: myAtlante Tribe[1]. Designed to reward EV drivers for every green kWh charged, this program offers exclusive benefits, making every power-up moment an opportunity to save more, while travelling emission-free.

 

The myAtlante Tribe program is simple, user-friendly, and designed to turn every charging session into a rewarding experience. Once registered on the myAtlante app, users can join the program for free and immediately start collecting Green Gems, Atlante’s loyalty points earned at each charge using the app or the Atlante RFID card.

 

The more you charge, the more you save

With myAtlante Tribe, Atlante is not only encouraging drivers to make greener choices but also giving them more value for their charging sessions. Users earn Green Gems for every kWh charged, and every 500 Green Gems accumulated can be converted into a €5 voucher immediately available on myAtlante app for more charging sessions. On average, this means that after having done just few charging sessions, EV drivers already unlock their first reward — and it does not stop here, the more they charge, the more Green Gems they earn, the more they save.

 

How it Works:

  • Download myAtlante app and create your account
  • Join myAtlante Tribe loyalty program for free in the dedicated section of the app
  • Charge and earn Green Gems: get Green Gems for every kWh of energy charged at any Atlante station using the myAtlante app or RFID card
  • Redeem and save: once members accumulate at least 500 Green Gems, they can convert these points into discounts on future charging sessions within the Atlante network. The discount voucher is automatically loaded into the user’s Wallet for seamless use on the next charging session.

[1] For the Terms&Conditions of myAtlante Tribe loyalty program please refer to the dedicated website page: www.atlante.energy/terms-conditions

The launch of myAtlante Tribe marks just the beginning of a more connected and user-focused charging experience. The myAtlante app is the essential companion for staying up to date with the latest offers and innovations. As Atlante’s network grows, so does our app — bringing even more value and convenience to EV drivers across Italy and beyond. Stay tuned!

For more information about the myAtlante Tribe loyalty program and to join today, visit www.atlante.energy/it/myatlante-app and download the myAtlante app (available on App Store and Play Store).

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Atlante launches myAtlante Tribe: the loyalty program that rewards EV drivers
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