NHOA Group has embraced The S.F.E.R.A. Method, an internationally recognized model for performance development, introduced to the scientific community at the XII World Congress of Sport Psychology in Morocco in 2009. This entails training with the S.F.E.R.A. Method for our management team at the Group level and across all business units, as well as tailored training programs for all employees with a special focus on anti-fragility. The program also features the direct involvement of the founder of the S.F.E.R.A. Method, Professor Giuseppe Vercelli, who serves as the Head of the Psychological Area of Juventus F.C., the Italian Winter Sports Federation, and the Official Psychologist of the Italian National Olympic Committee for five Olympic Games. His entire team will contribute to our initiative.
This initiative is under the technical leadership of Alessandro Serra, a seasoned professional with seven years of experience as the Head Coach of Alpine Skiing World Cup National Teams for Italy and Finland, participating in three Olympic Games and five World Championships.
Performance Optimization
PROF. GIUSEPPE VERCELLI
Mental Wellbeing
NHOA Group has partnered with Progetto Psiche, an association led by Dr. Laura Calabresi and Dr. Francesca Ghezzi Confalonieri, boasting a team of over 60 psychologists, psychotherapists, psychiatrists, neuropsychiatrists, speech therapists, and nutritionists. They will provide continuous training services, mental well-being workshops, a psychological helpdesk, and individual therapy sessions aimed at prevention and awareness.
Dott. LAURA
CALABRESI
Dott.ssa FRANCESCA
GHEZZI CONFALONIERI
Physical Wellbeing
The program features Stefania Bianchini, a highly decorated athlete with four world titles in kickboxing and four in boxing, and Marco Tagliaferri, a renowned athletic trainer specializing in cycling and endurance sports. All activities are scheduled and monitored through the dedicated NHOA Élite Program app developed by Onesporter, founded by Andrea Lazzaro, a global leader in digitizing athletic preparation for over 10,000 athletes, including participants in the Beijing 2022 Olympic and Paralympic Games. Last entry in the Team is Katia Santus, former Alpine Ski World Cup Athlete, now Ski Instrucor and leader of all ski instructors of Lombardia. She is in charge of the Inclusivity and she is our “outdoor coach” in charge of all the Outdoor Sport activities concerning NHOA Elite Program.
STEFANIA BIANCHINI
MARCO TAGLIAFERRI
ANDREA LAZZARO
KATIA SANTUS
Diversity & Inclusion
We believe that our true strength lies in the diverse tapestry of experiences, perspectives, and backgrounds that our People bring to NHOA. To celebrate the uniqueness of each of us, we are introducing a series of initiatives focused on Diversity and Inclusion. The D&I journey begins with a series of webinar in collaboration with Politecnico di Milano and Daniele Cassioli.
RAFFAELLA BOSSI FORNARINI
DANIELE CASSIOLI